User Journey Maps depicting different users' service journeys with public transportation in Copenhagen.
Cardsorting with Copenhageners, aiming at figuring out the most important considerations when choosing means of transportation.
Preliminary mapping of touchpoints, interactions, and front- and back-stage activities in a bike sharing service.
Motivation Matrix containing potential partners of the bike sharing service Byke.
Scenario depicting a visitor's current service experience with traditional bike rental shop.
Scenario depicting a visitor's experience with Byke as opposed to a traditional bike rental shop. The bike is booked on the flight via the Byke app and picked up immediately after arriving.
Scenario depicting a visitor finding and booking a privately owned bike via her laptop.
Customer Journey Canvas depicting the service experience, as well as the pre- and post-service experiences, related to Byke.
Preliminary flowcharting of the digital service journey with Byke (1).
Preliminary flowcharting of the digital service journey with Byke (2).
Preliminary wireframing of the Byke app.
Paper mock-ups of the Byke app. Used for testing the digital service experience with potential users.
Paper mock-ups used for testing.
Digital wireframes of the Byke app.
Digital wireframes of the Byke app.
Digital wireframes of the Byke app.
Digital wireframes of the Byke app.
Prototype of the Byke app.
Service Blueprint depicting the booking of a bike through Byke.
Service Blueprint depicting the meetup and exchange between bike owner and renter.
Service Blueprint depicting the complete service experience.
